How to monetize Facebook?

Even though Facebook isn’t as popular on social media as it once was, it still boasts an incredible number of monthly active users—more than 2.9 billion—as opposed to Instagram’s 1.3 billion and TikTok’s one billion.

how to monetize facebook

But Facebook is not without its problems. Which news is good? Facebook is rolling out new and interesting ways to make money, primarily for businesses and content creators with large Facebook followings.

PRIOR TO START: Verify your eligibility for Facebook monetization.

There are a few ways to profit from your Facebook content, but you have to meet the requirements first. These three types of methods are as follows:

Facebook Community Standards

These are the fundamental guidelines that govern the network, like not posting anything offensive or dangerous.

Partner Monetization Policies:

Your entire Facebook page, including the content you produce, the way you share it, and the way you take online payments are subject to these guidelines.

Material Monetization Policies:

These are guidelines, like the prohibition on graphic or violent content, that apply to all of your content.

2. ADD A PAID SUBSCRIPTION TO YOUR PAGE

This is the first of five ways to monetize Facebook.

Encourage your most devoted fans to support your page with a one-time payment to generate consistent monthly income. This is a great way for businesses and content producers with large, devoted followings to make money off of their pages while rewarding fans with exclusive offers and content.

FAN SUBSCRIPTIONS IN ACTION: For brand supporters, The Vegan Baker has created a special Facebook group. Enthusiasts pay $4.99 a month to receive exclusive offers and exclusive content. They might even use Facebook’s stars feature to offer more recommendations for content that they particularly value.

WHY IT WORKED:

LifeWTR used in-stream advertisements to tell a story and keep the interest of an already-interested viewership.

SET UP:

Think about the stories you can tell about your company and the objectives you have for your videos.

To run in-stream advertising, influencers must have at least 10,000 page followers and their videos must be longer than one minute in length in addition to fulfilling Facebook’s qualifying requirements.These recommendations are for businesses that want to pay to have in-stream ads run.

3. GET PAYED DIRECTLY BY YOUR FANS

In response to users who are only sharing TikTok posts, Facebook recently announced that it will prioritise organic video content that is made specifically for the platform.

Up to $4,000 in monthly incentives will be given to creators and influencers who finish a sequence of subsequent “challenges,” such as achieving a specific number of views on a Facebook Reel.

ORGANIC CONTENT REWARDS IN ACTION: Paula Garcia has a large fan base, and by making Reels specifically for Facebook, she may be able to profit from the quantity of views, likes, and comments she receives.

Paula uses a variety of strategies to grow her Facebook business, including getting sponsors for her Reels and sharing them naturally on the platform.

4-BRAND COLLABORATION IN ACTION:

To give their respective fan bases new content, Style Now Feed and Jasper’s Boutique teamed up. Customers could click on each piece of content to find out more about each brand, and the sponsored relationship allowed the two organisations to collaborate on pertinent content that met the needs of both of their audiences.

WHY IT WORKED

With their complementary but distinct customer bases, the two brands may be able to reach a new audience of individuals who are already aware of their partner brand.

GET STARTED:

You can’t start tagging business partners in posts until you’ve requested access.

5-ENCOURAGE PEOPLE TO VISIT YOUR WEBSITE

Go from your Facebook page to your Shopify store by using the social commerce features of the platform. Now is a great time for companies with small Facebook businesses to attract customers with shippable ads and compelling calls to action (CTAs) in the middle of their feed. Improved shippable articles can be turned into sponsored advertising to draw in more readers and help you identify new target audiences.

POSTS THAT COULD BE

QUEENSHOP aimed to boost sales among followers who had already engaged with its material. It targeted consumers who were online at the time by utilising Facebook’s Live Shopping feature, and it sent them to the brand’s website through a product CTA in the lower corner of the screen. The live videos resulted in a 3.3% increase in adds to carts and a 1.7-fold increase in return on advertising expenditure.

WHY IT WORKED:

By interacting with fans who were already online and ready to purchase, Queenshop was able to win them over. By directing users to the relevant product page straight away and enabling them to complete the purchase right away, it reduced the number of steps involved in the process.

GET STARTED:

Link your Facebook profile to your product catalogue through the Catalogue Manager, and when you upload a photo or video, connect to related products.

During a livestream, you can link to a product by clicking the Feature button next to the product or link you wish to display once the broadcast has begun.

Conclusion:

Using Facebook’s large audience as a sales tool is beneficial for launching an online business, providing services, creating digital goods, and marching.

With the platform’s new suite of tools tailored especially for business owners and entrepreneurs, engaging both existing and potential audiences is easier than ever.

However, avoid becoming engrossed in just one function or platform. Spread out your product so you have alternate revenue streams and visitor sources in case one platform fails.

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